It all started with a guy named Joe…

In the early 1980s the Benziger family migrated west from New York and started a winery on Sonoma Mountain. After a few years of helping his family make large production wines for their Glen Ellen brand, Joe decided that there were some vineyard lots that were just too good to get lost in a big blend. He set out to showcase these special vineyard sites in a series of small artisan wines. As the idea for Imagery was developing, Joe had a chance meeting with renowned local artist Bob Nugent. The two actually helped break up a fist fight at polo match of all places. After the theatrics died down Joe and Bob had a drink and got to know each other. Bob volunteered to design a label for Joe’s pet project, something that could match the expressiveness and originality of the wine inside. Now, more than 20 years later, Nugent still serves as curator of the Imagery art collection, commissioning hundreds of international artists to design one-of-a-kind artwork for Imagery labels.

As Imagery evolved under Joe’s direction, the emphasis on limited-production wines evolved to focus on lesser-known varietals. As he discovered rare wines, Joe became passionate about unusual grapes and the Barbera within was unleashed.


“I got so jazzed up over these wines, for months after I made my first Barbera everyone at the winery was calling me Joey Barbera.” – Joe

Face it, you’re a little bored.

Tasting Room

After a day in wine country, it can all start to blend together. “Chard, Merlot, Cab, Pinot, Chard, Cab, blah, blah, blah”. Get off the conventional merry-go-round and try something a little, well, edgier.

At Imagery, we’re all about experimenting with new varietals, exploring little known grape regions, and shining the spotlight on wines that are usually swallowed up in big blends.

We don’t follow the rules, we’re not opposed to taking a few risks, and we always have fun. Shouldn’t wine be fun?

You might not be able to pronounce everything we pour, but trust us, you’ll remember every last drop.

The Art Gallery

The Art Gallery

The Imagery art gallery celebrates more than local talent. The collection features a broad cross-section of international artists from countries such as Brazil, China, Cuba, France, Germany, Canada, England, and Japan. At any given time, as many as 35 artists are working—without a deadline—on pieces that will appear on future Imagery wine labels.

The Wine Group is an equal opportunity employer and makes employment decisions on the basis of merit. We want to have the best available persons in every job. Company policy prohibits unlawful discrimination based on race, color, creed, gender, religion, marital status, registered domestic partner status, age, national origin or ancestry, physical or mental disability, medical condition including genetic characteristics, sexual orientation, or any other consideration made unlawful by federal, state, or local laws. It also prohibits unlawful discrimination based on the perception that anyone has any of those characteristics, or is associated with a person who has or is perceived as having any of those characteristics. All such discrimination is unlawful.

What do TWG employees have in common? We are passionate about what we do and each and every one of us help shape the work culture regardless of what functional area we work in. At TWG you will enjoy a supportive environment which allows you to bring your ideas to life. We are committed to hiring, developing, and cultivating the entire TWG family with a relentless pursuit of improvement.

Growth is what you will experience working in a culture that is innovative and cost mindful. TWG employees show stewardship, integrity and they have a sense of urgency. If this sound like you, consider a career at The Wine Group.