Overview

Job details

Salary

$54,000 – $62,500 a year

Job Type
Full-time
Number of hires for this role
1

Qualifications

    • Bachelor’s (Preferred)

    • Marketing: 3 years (Preferred)

Full Job Description

BHW Marketing Manager Integrator

This is a new role that will support the expansion of BHW sales, marketing, and customer service. You will report directly to the owner and founder. You are a problem-solver and will play a role as a general manager. You will need to wear a variety of hats.

Martellotto Inc. is a vertically integrated wine company. Unique in the wine business, we operate three divisions.

Martellotto Winery is an award-winning winery producing 90+ rated wines from Santa Barbara and the Central Coast, CA.

One Vine Wines is a B2B importer and exporter of fine wines from around the world. One Vine specializes in organic, biodynamic, and 90+ rated wines from artisanal producers. One Vine Wines is a direct distributor of a portfolio of wines in CA. A growing business includes the sale of liquor and closeout wines.

Bighammerwines.com is a direct to consumer online website that earned recognition from Inc. Magazine as one of the fastest growing private companies in 2018 and 2019.

All three brands are heavily invested in growing the online communities of existing and potential customers of the brands via digital marketing, text marketing, and e-commerce sales.

Who We’re Looking For

We’re looking for a well-organized, meticulous, and detail-oriented person to join our team and help organize and manage a variety of projects.

You will wear many hats. At a high level, you’ll oversee the execution and follow-up of projects within every area of the business, as well as new business endeavors. You’ll grow and scale ROI on a variety of projects, and manage the execution of details. In addition, you’ll play an important role managing numerous marketing contractors and engaging clients and potential clients on the phone, in person, via mail, and across numerous social platforms on a daily basis.

More specifically, here are some (but certainly not all) of the responsibilities for this position:

Roles and Responsibilities

  • Manage outbound email marketing, ensure quality, on-brand content and copywriting
  • Overall brand management across platforms, website, and social media
  • Research solutions for new tools, apps, and hacks
  • Help the company be more efficient and improve ROI with ad spend
  • Be accountable for online community management across several platforms and for different websites
  • Document all systems and processes (SOP’s) to implement and manage change
  • Team management: manage our team of developers, graphic designers, and marketing team

Customer Experience

  • You’ll constantly be asking yourself, “how can this be better for our customers?”
  • You’ll make recommendations for ways to improve the customer experience, and you’ll implement many of them.
  • You’ll solve issues that arise for customers as needed.
  • You’ll pick up the phone and talk to customers. You’ll listen to them and let them know you care. You’ll laugh with them. You’ll cry with them. They will love you, and you them.
  • You’ll respond to customers who comment about us on social media.
  • You’ll keep the rest of the team informed about the general mood and feedback from customers.

Digital Marketing & Technical Know How

  • Copywriting experience required
  • Shopify & Klaviyo ecommerce experience required
  • Manage and engage marketing contractors
  • Know how to conduct A/B testing
  • Review Copy and Content before it is distributed
  • Stay up to date on new tools and manage them effectively
  • We currently use the following DM assets and you will need to be familiar with them all: Google Ads, Google Merchant Center, FB Ads, Press Releases, Shopify Apps store, GMB, YT, Linkedin, IG, Twitter, Mailchimp, Google Sheets/Drive
  • Experience with Domain reputation management, DMARC, MX records, DNS, and .txt records

Retention

  • You must have experience with retention strategies.
  • You will analyze our retention data, data studio, and implement tests for improving retention. Report to the team on success,

Partnerships & Media Buying

  • Manage Ambassador & Affiliate program (landing pages)
  • You’ll identify and approach potential marketing partners
  • You’ll create the strategies and execute our paid media campaigns.
  • You’ll work with our creative team to design effective ads.
  • You’ll use paid advertising to help us not only grow the business but also to better

understand our core customers.

Email Marketing

  • You’ll implement strategies to grow our email list.
  • You’ll help plan, design, and schedule our email promotions and newsletters.
  • You’ll coordinate with the designers and copywriters to craft each promo email.
  • Optimize email campaigns.
  • Review and publish any and all email campaigns.

Social Media

  • You’ll build our online social media presence and community, specifically grow FB groups and IG followers.
  • You’ll create, edit, and publish daily social content.
  • You’ll curate user content, engage with followers, respond to comments, and encourage.

brand interaction.

  • You’ll manage all reporting and analytics for each of our social channels.
  • You’ll work closely with graphics designer and marketing assistant to create “WOW!” content.

Website

  • A/B testing on the website.
  • You’ll help improve our website conversion rates.
  • You’ll be obsessed with data! You’ll collect our key growth metrics and make decisions from those.
  • You’ll review our entire funnel (from awareness to retention to referral) for areas to improve.

Affiliate Marketing

  • You’ll cultivate affiliate partnerships.
  • You’ll build our affiliate landing pages.
  • You’ll support our affiliates with any assets/resources they need to successfully promote us.

Events

  • You’ll turn the events we sponsor into content for all our platforms.
  • You’ll drive video development at events.
  • You’ll represent the brands at wine events, tastings, and dinners. As a result, some nights

and/or weekends will be required Attributes of the ideal candidate

When we think about the ideal person for this role, a few attributes come to mind. Here are the main ones:

  • You get things done
  • You’re resourceful
  • You’re creative
  • You’re obsessed with data – you measure everything!
  • Documentation, Systemization, & Automation are your best friends
  • Mind for marketing
  • Digital Marketing Experience
  • Detail-oriented
  • Organized
  • Proficient with MS Office, Google Docs, Asana
  • Clear communicator
  • Skilled writer
  • Comfortable with math and finances
  • Able to travel
  • Calm under pressure
  • Experienced with event management and logistics
  • Health-conscious
  • High energy
  • Focused
  • Loves wine!

Benefits of working with Martellotto
The benefits of joining this team are vast. Here are a few:

  • Unlimited and unparalleled opportunity to deep dive into the wine business.
  • Frequent wine tastings with winemakers from around the world.
  • Frequent opportunities to enjoy paid wine dinners
  • Travel and free attendance to events we sponsor
  • Opportunities to travel to wine regions of the world as a representative of the company
  • Huge opportunities to expand your responsibilities and position as the company continues to rapidly grow.
  • Company vacation days around every holiday, plus a generous vacation policy
  • For full time salaried position, a health insurance stipend
  • Most importantly, the opportunity to grow and be challenged in new, unimagined ways
  • You will support and work with an elite performer dedicated to being the best in their craft.

Questionnaire

To help us both determine if we’re the right fit for each other, we created this list of questions.

Each answer should only be a few sentences at most. No essays needed. Just short and concise.

If you have any questions about this questionnaire or the ongoing interview process, please don’t hesitate to reach out.

We will require references if reached out to for an interview.

Here are the questions.

  • If you’re hired, what are 2 things you are good at that you can apply in your first three months without very much help or a large budget and would make Martellotto inc. better?
  • What systems, technologies, and apps are you comfortable using in your day to day life to get stuff done? (Examples: Google Docs, Excel)
  • What is one professional and one personal goal you hold for the next 1-3 years?
  • Admitting failure is tough, but failure is a significant learning experience for us. What is a significant failure you have experienced recently and what did you learn?
  • Describe a change you’ve seen in yourself over the last 5 years that you love.
  • What’s your relationship with health & wellness?
  • Describe a wine that you recently enjoyed. What impressed you about it?
  • What makes you unique or weird?
  • What are your personal hobbies?

About Us & About You

Introduction:

To learn more about Greg Martellotto, the President of the company and the history of the company see Linkedin.

You will report directly to Greg in this position, on a daily basis.

Martellotto Inc. has three divisions and operates multiple wine websites:

Martellotto.com – winery in Santa Barbara that produces wine and sells to wholesale clients, direct to consumers online and through the wine club, and to out of state distributors.

OneVinewines.com – an importer and distributor of fine wines that sells B2B in CA and to some distributors in other states, mostly via daily email promotions.

Bighammerwines.com – an online wine retail store that sells DTC fine and rare wines and promotes daily email offers.

Casebycasewine.com – a new website offering lower priced wines by the case.

We use a variety of personality assessments to decide if we’re a fit for one another. If we’re interested in you, we’ll ask you to complete the assessment at

https://www.16personalities.com/free-personality-test

Among others.

Job Type: Full-time

Pay: $54,000.00 – $62,500.00 per year

Benefits:

  • 401(k)
  • Paid time off

Schedule:

  • Monday to Friday

Supplemental Pay:

  • Bonus pay

Ability to commute/relocate:

  • Poway, CA 92064: Reliably commute or planning to relocate before starting work (Preferred)

Education:

  • Bachelor’s (Preferred)

Experience:

  • Marketing: 3 years (Preferred)

Work Location: One location

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